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1%

of traffic lost to load time, estimated.

97%
97% under 2.5s2% 2.5 to 4s1% over 4s

How long real visitors actually waited, measured by Chrome over the last 28 days.

How we got that number

Visitors who waited over 4 seconds1.0%
Visitors who waited 2.5 to 4 seconds1.8%
half of these are past Google's 3 second mark+0.9%
Visitors getting a load slow enough to matter1.9%
Google: mobile visits abandoned past 3 seconds× 53%
Estimated traffic lost to load time1%
Visitor timings from the Chrome UX Report for this page. Abandonment rate from Google, “The Need for Mobile Speed”. Full method and limits →

Lighthouse, mobile

79
Performance
73
Accessibility
96
Best practices
85
SEO

Page weight

592 KB

downloaded on a single visit to the blog index.
A fast blog index is under 1 MB.

What is costing them the most

Minify JavaScriptEst savings of 4 KiB

Work your way down

There is no payment button. Fix the issues above on your own site, then recheck. If the numbers improve, the rank drops.