17%
of traffic lost to load time, estimated.
54%
29%
17%
54% under 2.5s29% 2.5 to 4s17% over 4s
How long real visitors actually waited, measured by Chrome over the last 28 days.
How we got that number
Visitors who waited over 4 seconds17.3%
Visitors who waited 2.5 to 4 seconds28.6%
half of these are past Google's 3 second mark+14.3%
Visitors getting a load slow enough to matter31.6%
Google: mobile visits abandoned past 3 seconds× 53%
Estimated traffic lost to load time17%
Visitor timings from the Chrome UX Report for this page. Abandonment rate from Google, “The Need for Mobile Speed”. Full method and limits →
Lighthouse, mobile
43
Performance
100
Accessibility
96
Best practices
85
SEO
Page weight
2.6 MB
downloaded on a single visit to the blog index.
A fast blog index is under 1 MB.
What is costing them the most
Reduce unused JavaScriptEst savings of 422 KiB
Avoid multiple page redirectsEst savings of 780 ms
Reduce unused CSSEst savings of 123 KiB
Work your way down
There is no payment button. Fix the issues above on your own site, then recheck. If the numbers improve, the rank drops.