11%
of traffic lost to load time, estimated.
70%
18%
12%
70% under 2.5s18% 2.5 to 4s12% over 4s
How long real visitors actually waited, measured by Chrome over the last 28 days.
How we got that number
Visitors who waited over 4 seconds12.4%
Visitors who waited 2.5 to 4 seconds17.6%
half of these are past Google's 3 second mark+8.8%
Visitors getting a load slow enough to matter21.2%
Google: mobile visits abandoned past 3 seconds× 53%
Estimated traffic lost to load time11%
Visitor timings from the Chrome UX Report for this page. Abandonment rate from Google, “The Need for Mobile Speed”. Full method and limits →
Lighthouse, mobile
43
Performance
93
Accessibility
77
Best practices
100
SEO
Page weight
28.0 MB
downloaded on a single visit to the blog index.
A fast blog index is under 1 MB.
What is costing them the most
Reduce unused JavaScriptEst savings of 1,053 KiB
Work your way down
There is no payment button. Fix the issues above on your own site, then recheck. If the numbers improve, the rank drops.