13%
of traffic lost to load time, estimated.
60%
31%
60% under 2.5s31% 2.5 to 4s10% over 4s
How long real visitors actually waited, measured by Chrome over the last 28 days.
How we got that number
Visitors who waited over 4 seconds9.6%
Visitors who waited 2.5 to 4 seconds30.5%
half of these are past Google's 3 second mark+15.3%
Visitors getting a load slow enough to matter24.9%
Google: mobile visits abandoned past 3 seconds× 53%
Estimated traffic lost to load time13%
Visitor timings from the Chrome UX Report for this page. Abandonment rate from Google, “The Need for Mobile Speed”. Full method and limits →
Lighthouse, mobile
28
Performance
81
Accessibility
50
Best practices
85
SEO
Page weight
14.5 MB
downloaded on a single visit to the blog index.
A fast blog index is under 1 MB.
What is costing them the most
Reduce unused JavaScriptEst savings of 961 KiB
Reduce unused CSSEst savings of 156 KiB
Minify CSSEst savings of 7 KiB
Work your way down
There is no payment button. Fix the issues above on your own site, then recheck. If the numbers improve, the rank drops.