7%
of traffic lost to load time, estimated.
80%
13%
80% under 2.5s13% 2.5 to 4s7% over 4s
How long real visitors actually waited, measured by Chrome over the last 28 days.
How we got that number
Visitors who waited over 4 seconds7.2%
Visitors who waited 2.5 to 4 seconds12.7%
half of these are past Google's 3 second mark+6.4%
Visitors getting a load slow enough to matter13.6%
Google: mobile visits abandoned past 3 seconds× 53%
Estimated traffic lost to load time7%
Visitor timings from the Chrome UX Report for this page. Abandonment rate from Google, “The Need for Mobile Speed”. Full method and limits →
Lighthouse, mobile
54
Performance
94
Accessibility
92
Best practices
92
SEO
Page weight
11.7 MB
downloaded on a single visit to the blog index.
A fast blog index is under 1 MB.
What is costing them the most
Reduce unused JavaScriptEst savings of 546 KiB
Work your way down
There is no payment button. Fix the issues above on your own site, then recheck. If the numbers improve, the rank drops.