16%
of traffic lost to load time, estimated.
58%
24%
18%
58% under 2.5s24% 2.5 to 4s18% over 4s
How long real visitors actually waited, measured by Chrome over the last 28 days.
How we got that number
Visitors who waited over 4 seconds17.8%
Visitors who waited 2.5 to 4 seconds23.9%
half of these are past Google's 3 second mark+12.0%
Visitors getting a load slow enough to matter29.8%
Google: mobile visits abandoned past 3 seconds× 53%
Estimated traffic lost to load time16%
Visitor timings from the Chrome UX Report for this page. Abandonment rate from Google, “The Need for Mobile Speed”. Full method and limits →
Lighthouse, mobile
40
Performance
100
Accessibility
73
Best practices
100
SEO
Page weight
2.6 MB
downloaded on a single visit to the blog index.
A fast blog index is under 1 MB.
What is costing them the most
Reduce unused JavaScriptEst savings of 931 KiB
Minify JavaScriptEst savings of 3 KiB
Work your way down
There is no payment button. Fix the issues above on your own site, then recheck. If the numbers improve, the rank drops.